Al Ries Quotes

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower. - Al Ries

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. - Al Ries

She is the Donald Trump of the younger generation. - Al Ries

It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind. - Al Ries

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