Andrew Wetzler Quotes
The key to our past and future success is our ability to adapt to change and remain client focused. There are few industries that have gone through as much growth and transformation as Search, and if you want to consistently perform for your clients you need be at the head of that curve.
- Andrew Wetzler
SEM/SEO are becoming more and more a part of mainstream marketing activities as 64% of respondents said they currently have an SEM program in place while 59% said they have an ongoing SEO program. However, the survey did reveal there are still many challenges to such programs as some marketers struggle with certain issues such as return on investment, tracking, expertise and costs which we believe is a result of the relative newness of the two disciplines.
- Andrew Wetzler
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