Anita Frazier Quotes

While we have seen retail sales of PC games decrease for several years now, we know from talking to consumers about their online gaming behaviors that playing games on the PC, whether it's via online casual sites or through MMO subscription play, has been increasing. As a result, NPD will be launching its new definition of the US PC game market this spring, which will include a combination of sales from retail, downloads, and both casual and MMO subscription revenues. We expect this will add significant dollars to the PC game market size. - Anita Frazier

While total industry sales have continued to decline, the power of entertainment in driving sales can be seen through the incredible success of franchises such as Star Wars and Dora the Explorer. The Star Wars franchise had a great year, contributing to the increase enjoyed by the Action Figures and Building Sets categories. - Anita Frazier

We think that it could be a landmark year. They're definitely on the top of everyone's Christmas list. - Anita Frazier

We expect this will add significant dollars to the PC game market size. - Anita Frazier

This is the year when we will see what works and what fails. - Anita Frazier

This is such an interesting direction for McDonald's... This could encourage kids to go to McDonald's to play games. It is like the kids' version of Starbucks' wireless hot spots. - Anita Frazier

Things are likely to get worse before they get better. - Anita Frazier

They did a great job of creating the hype. The 360 has largely been out-of-stock at retail since its launch last November. So clearly, selling out is one sign of performance, but you can't say that its market potential has been even close to tested with the limited supplies available. - Anita Frazier

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