Bill Carroll Quotes

Having the Winter Olympics on the near horizon and football for the fall will help but ultimately, it is series programming that makes the difference and NBC hasn't been able to make a turnaround in that area yet. - Bill Carroll

Do they recoup it? No. - Bill Carroll

All of this is positioning... The networks are trying to say 'we're not going to cede this exclusively to the cable networks.' - Bill Carroll

Advertisers work on the premise that younger people haven't established a brand preference yet haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste. - Bill Carroll

Advertisers for the Super Bowl tend to be willing to pay a reasonable premium to reach a special audience. We don't have Olympic viewing parties. Pretty much to me, that says it all. This happens every four years. But it seems that the Super Bowl and Olympics somehow find a way to co-exist. - Bill Carroll

A lot of the programs on cable are things that are already familiar to older viewers and that they feel more comfortable with, rather than the new shows being offered on broadcast. - Bill Carroll

A lot of the building is rotted and, to me, it's an unsafe and ugly building. If Sharon (Kroeger) were going to fix it, then she should have fixed it. - Bill Carroll

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