Brian Farrell Quotes

We're just licking our chops here as third-party publishers. Think of the consumer awareness. This is going to be a war for hearts and minds, for living rooms and kids' bedrooms everywhere. - Brian Farrell

We see this as just an expansion, ... A lot of hardware is sold sub-$149. We feel we already own that consumer. ... Our strategy is to attack the core gamer aggressively. - Brian Farrell

We really don't see any affect on our business at all. - Brian Farrell

We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware. - Brian Farrell

We did something that everyone has been talking about, which is create a new character that now lives in several different mediums. - Brian Farrell

Nintendo has long been a trailblazer, and this controller design reinforces that reputation. We enthusiastically support Nintendo's next console because we believe their approach of continual innovation is very much in line with our own strategy of creating unique and innovative games for the next generation of hardware. - Brian Farrell

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