David Richardson Quotes
With physician face time so scarce, reps must fight the urge to deliver scripted pitches. While these may seem to save time, they take away from the creativity and individualization that makes a rep -- and product -- stand out in a doctor's mind. Face time is important, but face time fashioned to the doctor's needs and wants is what lands the sale for a rep.
- David Richardson
The answer to the challenges presented by personnel changes and aging deals is to make sure that long-term co-promotion leadership is addressed at the outset of deals. Both companies will want to ensure that partners are not only committed to the deal at its launch, but five or seven years down the road as well.
- David Richardson
Since the US remains the biggest and most lucrative pharmaceutical market in the world, it is no surprise to find companies eager to develop individual US pricing departments. Having a US pricing department is critical because it allows companies to be more flexible and better positioned to respond to the ever- changing pharmaceutical environment in the US.
- David Richardson
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