Donald Norman Quotes

You won't catch me giving clear lectures. - Donald Norman

We expert teachers know that motivation and emotional impact are what matter. - Donald Norman

User-centered design means working with your users all throughout the project. - Donald Norman

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. - Donald Norman

Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done. - Donald Norman

So what does a good teacher do? Create tension - but just the right amount. - Donald Norman

Scientists are always skeptics. - Donald Norman

Readers always seem to think that the author has some control over the design of their books. - Donald Norman

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. - Donald Norman

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