Frank Lu Quotes

There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty. - Frank Luntz

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that. - Frank Luntz

There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear. - Frank Luntz

The way you communicate an idea is different than the way you communicate a product. - Frank Luntz

The Republicans know that they have issues and the status quo isn't good enough come November. There is a desire to change now, before voters make the change for them. - Frank Luntz

The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth. - Frank Luntz

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different. - Frank Luntz

The more different he stays, the better he is. - Frank Luntz

The more dangerous choice is to do something to lose your own base. - Frank Luntz

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