Neal Pilson Quotes

You only know whether you're there after saturation happens... At this point, there seems to be sufficient sponsor support. - Neal Pilson

Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers. - Neal Pilson

Weaker sports are going to have more problems in a weak economy. The big sports tend to take up most of the money. An advertiser with a limited budget is not going to buy women's soccer if the choice is that or college football. - Neal Pilson

This year's ratings could be as good, or better, than last season. - Neal Pilson

This Rose Bowl had it all - the hype of two undefeated teams, major media market representation and a game down to the wire. It's everything a network could hope for in a big game. - Neal Pilson

This is a watershed event. There have been a lot of events available on a subscription basis, priced modestly, but this is the first time that a significant national event ? which is also covered on television ? is being made available free, with the revenue stream coming from advertisers. - Neal Pilson

This is a difficult time for CBS... They're the innocent party in this controversy. They have an obligation to the affiliates and to the viewers to show the tournament. In the overall framework of CBS and Viacom, it's not a major hit, but they will be foregoing the sponsor revenue. - Neal Pilson

They generally attract a mixed audience of men and women. - Neal Pilson

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