Stavros Cosmopulos Quotes

The two immutable laws of communications and advertising:
1: You must first attract the attention of the person you are trying reach.
2: Then you must instantly pique their interest. - Stavros Cosmopulos

THE IDEA IS KING. - Stavros Cosmopulos

Putting beautiful typefaces on weak ad .. Is like Putting make-up on a corpse it may look beautiful, But it is still dead. - Stavros Cosmopulos

Make the layouts rough and the ideas fancy. - Stavros Cosmopulos

It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered. - Stavros Cosmopulos

HELVETICA IS NOT A CONCEPT. - Stavros Cosmopulos

'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design. - Stavros Cosmopulos

Advertising looks fun and easy to do. So does playing the piano, Until you try it. - Stavros Cosmopulos

Page 1 of 1