Frank Luntz Quotes

That's the job of language; that's the job of English. This is taking very traditional, simple, clear-cut words of the English language and figuring out which words, which phrases to apply at which opportunities, which times.

- Frank Luntz

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Language | English | Traditional | Simple | Clear |

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When it comes to taxes, nothing matters more to Democrats than the principle of 'fairness,' and when it comes to the Death Tax, Democrats and Republicans alike see it as absolutely unfair. - Frank Luntz

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. - Frank Luntz