Jesse Toprak Quotes

The debate on gas prices has accelerated the end of the life cycle for many old-style SUVs. But the SUV segment was already undergoing changes well before gas prices became an issue.

- Jesse Toprak

Tags

Debate | Prices | Accelerated | Life | Cycle |

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If people are comparing sticker prices, lower prices will certainly make their cars more attractive. What really brings success to brands is good product. Playing with pricing alone isn't going to enable them to recover their market share. But I do believe a lot of their cars are overpriced and they needed an adjustment. - Jesse Toprak

Now, for vehicles priced under $40,000, it is one of the first questions people ask. - Jesse Toprak

Just three years ago, people ignored the fuel economy numbers on the sticker. Now it's one of the first things people ask about, especially the middle-income families. - Jesse Toprak