Paul Richards Quotes
The fact that the bidding went to a second round implies that either the league's reserve price wasn't met or, more likely, that two or more bids are fairly similar. So there's a danger that Sky doesn't win two of the remaining three packages, or they have to pay up for them. 
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Fact | Bidding | Implies | Reserve | Price |
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The shares have had a good run, but numbers are at the bottom range of expectations and people were pricing upgrades into the market and those haven't been delivered.
- Paul Richards
