Jim Cain Quotes

The full package of all these changes will improve our business and dealers' business too by creating a better value for the consumer. Last year, when we adjusted margin on the F-series, we actually saw dealer grosses improve slightly.

- Jim Cain

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Full | Package | Improve | Business | Creating |

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It is a fledgling market, particularly for us, and we need to establish our reputation as a leader in this technology in order to achieve our longer term goals. Why should Toyota [the hybrid market leader] get to have all the fun? - Jim Cain

This vehicle is bold looking, it's a blast to drive and we're not going to go to market with only five bullets in our six-gun. We are looking to make our vehicles a better value for customers, improve residual values and break out of the old business-as-usual mind-set. - Jim Cain