Tom Schroder Quotes

Basically it's a marketing test. If you go to our Web site sometimes you'll see we've got different price points we're trying out for Florida residents. Similar situation: Let's pick some people, send them a ticket and see how many of them come. It tells us who's watching. And chances are, someone who brings a ticket and uses it is not going to come by themselves.

- Tom Schroder

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Basically | Marketing | Test | Site | Price |

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The theme parks have always been an incredible experience that some people treat as a commodity. So as long as there have been theme parks and theme park tickets, there have been people trying to take advantage of that. - Tom Schroder

We closed the arcade to make way for what we believe is going to be a great new concept. - Tom Schroder

Many of the people at these booths are reputable, but there's a small percentage that engage in the resell of tickets. - Tom Schroder