Morris Hite Quotes

The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

- Morris Hite

Tags

Headline | Important | Element | Offer | Promise |

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Busy souls have no time to be busybodies It is a matter of peculiar coincidence that great men have made history; great women have merely created gossip. - Morris Hite

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