Margaret Whitfield Quotes
The idea is to show the toys earlier and earlier, partly to get the lucrative deals, and so that changes can be made to products if it's required.
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Idea | Show | Toys | Earlier | Partly |
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The staggering number (for Mattel) was that U.S. Barbie dipped 30 percent. It's hard to say when people decide to throw in the towel, but obviously some folks have thrown in the towel.
- Margaret Whitfield
