Jim Nail Quotes
The impact of a pop-up is relatively crude and relatively negative. 
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Impact | Crude | Negative |
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If enough consumers download these programs, then the marketers who are trying to use pop-ups to advertise will see that they are not able to serve any of them because they're being blocked, and then they'll try to find the next idea and tactic.
- Jim Nail
I think we will see that this year will be the year of listening to consumers. Last year when I was at that first WOMMA conference, everyone was talking about 'How do I inject myself into these consumer conversations? How do I push my messages though word of mouth marketing out to the consumer?' More and more marketers are coming around to the idea that the first thing you have to do is understand the conversation.
- Jim Nail