Art Spinella Quotes

The Japanese are starting to get worried about the Korean brands for the same reasons the domestics worried about the Japanese. The Japanese are looking over their shoulders right now.

- Art Spinella

Tags

Starting | Worried | Korean | Brands |

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I can easily see Asian automakers grabbing another three or four percentage points next year. I can see them taking 50 percent of the market eventually without breaking a sweat. - Art Spinella

It is working. It's absolutely essential that they keep it up. We're seeing it on the floor traffic. - Art Spinella

The Bill Ford ads really address the problem that Ford has, which is being pretty stodgy as a company. What the ads do is raise awareness of the brand. How positively they do it is up to the ads, but people do like them. - Art Spinella