John Glass Quotes
The lukewarm consumer response to tests in the U.S. combined with the significant capital outlay for oven equipment played a considerable part in the decision to delay (if not desert) this initiative. 
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Lukewarm | Consumer | Response | Tests | Combined |
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If people started eating less Big Macs and Double Cheeseburgers, it would be a problem... Those are nice high-margin items for McDonald's.
- John Glass
