Scott Ellison Quotes
The marketing messages [for the cellular industry] have been the same forever: Keep in touch. Now they have to differentiate themselves based on their markets and their own individual capabilities. 
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Marketing | Messages | Cellular | Industry | Touch |
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Some of the copper lines haven't been touched in decades.
- Scott Ellison
[This means the other players will need to turn their marketing messages away from speeds and instead play up customer service or ease of use.] The marketing messages [for the cellular industry] have been the same forever: Keep in touch... Now they have to differentiate themselves based on their markets and their own individual capabilities.
- Scott Ellison