Frank Luntz Quotes

The more dangerous choice is to do something to lose your own base.

- Frank Luntz

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Dangerous | Choice | Lose | Base |

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There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties. - Frank Luntz

The way you communicate an idea is different than the way you communicate a product. - Frank Luntz

If Republicans explain that the legislation takes time to have an impact, they're inoculated. The only way Democrats can get an advantage on gas prices is to show that their policies would bring them down. It is not enough to blame Republicans; you need a solution. - Frank Luntz