Bradley Horowitz Quotes
The opinions of my friends can be an important model for discovery. We want to create a platform so that the knowledge in people's heads flows onto the Web for the benefit of others. 
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Opinions | Friends | Important | Model | Discovery |
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With less than 10 people on the payroll, they had millions of users generating content, millions of users organizing that content for them, tens of thousands of users distributing that across the Internet, and thousands of people not on the payroll actually building the thing. That's a neat trick. If we could do that same thing with Yahoo, and take our half-billion user base and achieve the same kind of effect, we knew we were on to something.
- Bradley Horowitz
[Such network-generated filters will enable psychographic siblings to find one another and, ultimately, evolve into social programming networks. There will still be content that's almost universally appealing, of course, but instead of being imposed on us in multimillion-dollar marketing blitzes (see Fantastic Four and Britney Spears), the new blockbusters will be discovered, illuminated, remixed, amplified, and perhaps enhanced by sponsorship money, during a quick passage from obscurity.] If you can create the right social exchange, ... you don't have to do the heavy lifting.
- Bradley Horowitz