David Ogilvy Quotes
Tweet
Pursuit | Excellence | Profitable | Bigness | Satisfying |
comments powered by Disqus
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
- David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
- David Ogilvy