David Ogilvy Quotes
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. 
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Pursuit | Excellence | Profitable | Bigness | Satisfying |
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Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns.
- David Ogilvy
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.
- David Ogilvy