Joe Pilotta Quotes
The spending philosophy of those consumers who 'live for today' is no surprise in light of soaring debt statistics nationwide. What is surprising are the types of people who actually live this big spending philosophy. While the strongly agreed/agreed response was spread fairly evenly over 18 to 54 year-olds, there was a definite division along income lines. 
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Spending | Philosophy | Consumers | Surprise | Light |
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The spending philosophy of those consumers who 'live for today' is no surprise in light of soaring debt statistics nationwide. What is surprising are the types of people who actually live this big spending philosophy. While the strongly agreed/agreed response was spread fairly evenly over 18 to 54 year-olds, there was a definite division along income lines.
- Joe Pilotta
Many retailers use their television advertising to entertain consumers as a way of engaging them but it doesn't appear that it is translating into influence to shop as far as shoppers are concerned. Based on the consumer's choice of media of influence, it seems that consumers want information and direction. Engaging commercials on TV appear not to have impact on the cognitive domain called purchasing.
- Joe Pilotta
In a customer centric media plan, the influence of media to make a purchase becomes a key component to determining the allocations to the various options, as marketers refine their focus on consumers, media planning will require more insights on how consumers behave and less on gross audience estimates.
- Joe Pilotta