Bill Pecoriello Quotes

The stocks have taken a hit over the last couple of days. Once [plaintiff's attorney Stanley] Rosenblatt asked the jury for $150 billion, we believed the jury was going to give him that.

- Bill Pecoriello

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Stocks | Couple | Days | Attorney | Stanley |

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Given Coke's low valuation, the lawsuit is more of a PR embarrassment. But it does highlight the obstacles Coke faces in adapting its business model. - Bill Pecoriello

Our viewpoint is that we fully expected the jury to come back with an amount of money like this. The industry will never pay a dime of this. It will win on appeal, possibly in the Florida Supreme Court or likely the U.S. Supreme Court. - Bill Pecoriello

The idea of keeping it out of Pepsi's hands has to be outweighing the idea of being in the food business. After losing SOBE, you can understand why Coke is looking at this pretty hard. - Bill Pecoriello