Paul Dergarabedian Quotes
The studios are hedging bets. They have a known commodity... Some of these sequels have been out-earning their predecessor's opening weekend. But when it comes to final box, they don't always measure up. 
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Studios | Hedging | Bets | Commodity | Sequels |
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The summer slump really put us into a shortfall... It's heartening that there were four up weekends in a row, and that we have some big films in the pipeline.
- Paul Dergarabedian
Certain movie genres are more about the marketing. The influence that a review has on a movie depends on the type and who the target audience is. While [positive] reviews for certain genres don't affect the box office, a negative review might. Studios weigh the risk versus reward and in some cases are willing to just let the public decide.
- Paul Dergarabedian