Nitin Gupta Quotes

There might not be a lot of demand among current iPod users, but the real attraction will be among those who don't have the music players but want to try digital audio.

- Nitin Gupta

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Demand | Current | Ipod | Users | Real |

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This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial. - Nitin Gupta

These devices do a lot, but the message gets muddled. What are they for? The big challenge is to create a reason to watch video on a tiny screen. - Nitin Gupta

Video was inevitable in digital audio players; to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is $10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light. - Nitin Gupta