Bill Carroll Quotes
They went in a different way. There was a lot of speculation focused on them finding someone who fit in the Meredith Vieira mold and they obviously didn't go that way.
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Speculation | Focused | Finding | Meredith | Vieira |
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Advertisers work on the premise that younger people haven't established a brand preference yet haven't decided on a car, haven't decided on a fast food restaurant, and that they are more likely to be influenced by advertising. Whereas older viewers have already chosen their brand of toothpaste.
- Bill Carroll
