Jeff Kagan Quotes

This ad campaign is AT&T's chance to explain what the industry is going to look like going forward and what its role will be. By taking the AT&T name, the company got a chance to reinvent itself in the marketplace.

- Jeff Kagan

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Campaign | Chance | Explain | Industry | Role |

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Telecommunications companies always worry about cannibalizing their own revenue streams with lower priced alternatives. Consumers will decide on more than just price, however. - Jeff Kagan

Some of the carriers will not be able to develop their own services, especially when it comes to delivering video content. Partnerships will be important for those who want to have a full bundle to offer but can't develop the services on their own. - Jeff Kagan

Their focus on bundling and broadband seems to be working since they are growing, not losing business, so far. They are losing some customers to the cable TV industry, but the numbers are still strong. - Jeff Kagan