Michael Jacobson Quotes
This information on the package is useful, but it doesn't offer people an opportunity to compare products... Having it on the menu board would spur a lot of people to switch to a smaller order of fries, a diet soda, or a regular hamburger instead of a cheeseburger, for instance.
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Information | Package | Offer | People | Opportunity |
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Fat slips through the intestinal wall and into the bloodstream where it distributes the nutrients throughout the body. Olestra can't get through the wall, and it continues down the intestines and out the body.
- Michael Jacobson
