Marshal Cohen Quotes
This is about movement toward solidifying their base, trying to justify the expansion of the international sector. 
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Movement | Solidifying | Base | Justify | Expansion |
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Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to? If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
- Marshal Cohen
