Jon Gibs Quotes
This is the equivalent of a more traditional :30 spot on TV, rather than running a search impression and banner ad because of the level of engagement. 
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Equivalent | Traditional | Spot | Running | Search |
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We're off to a great start in 2006 for broadband events, first with this year's Olympics, and now with March Madness. CBS had a great opportunity to stream out-of- market content to office workers during a high point of the college sports year, and managed to take advantage of the confluence of high consumer interest, great content and the inability of office workers to leave their desks.
- Jon Gibs
There have been in the past, and there will be going forward, concerns about the effects of major sporting events on worker productivity. Workplaces, however, should consider that many of these same workers could just as well be taking long lunches, or repeatedly refreshing browser windows to see new scores. So while video is certainly not adding to worker productivity, the jury is still out on its negative effects.
- Jon Gibs