Jim Lentz Quotes

Toyota started studying U.S. small-car possibilities in 2001. We began understanding how big generations X and Y would be and how ... small cars were getting bigger and more expensive. We saw opportunity.

- Jim Lentz

Tags

Toyota | Started | Studying | Small | Possibilities |

comments powered by Disqus

Random

The truck was a big catalyst for that. - Jim Lentz

There are 64 million Gen Y buyers coming into the marketplace. We know when they come to market to buy a vehicle, new or used, they will spend on average about $15,000. - Jim Lentz

This is probably the most American vehicle we've ever built. That's important, looking at who the intended buyers are on this truck. - Jim Lentz