Jim Moore Quotes
We are approaching the establishment of Arc Detroit as a way to change the focus of our agency and become a model for how Leo Burnett should organize and work. Our focus will be on idea-generation as opposed to advertising. We might communicate the idea through a digital communication, CRM activities, TV, print or a promotion. The key is to develop a strong idea and then determine the means to communicate it. 
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Approaching | Establishment | Detroit | Change | Focus |
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She sold out, bought a mini-farm here and is telling all her friends to come on. I never thought I'd see that happen. It's great to be in a rural area.
- Jim Moore
