Jim Moore Quotes
We are approaching the establishment of Arc Detroit as a way to change the focus of our agency and become a model for how Leo Burnett should organize and work. Our focus will be on idea-generation as opposed to advertising. We might communicate the idea through a digital communication, CRM activities, TV, print or a promotion. The key is to develop a strong idea and then determine the means to communicate it. 
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Approaching | Establishment | Detroit | Change | Focus |
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The officiating isn't why we lost. Our effort just wasn't there. They (Clarksville) shot the ball extremely well and they just beat us.
- Jim Moore
