Ed Horne Quotes

We are excited to welcome someone of Mike's marketing experience to the NHL. Our efforts to further build the affinity of the existing fan while reaching new audiences will be a key focus for our marketing plans moving forward. Mike's industry knowledge and passion for hockey will play an important role in these efforts.

- Ed Horne

Tags

Excited | Marketing | Experience | Efforts | Build |

comments powered by Disqus

Random

Our plans were well thought through. I believe the dialogue we had with the fans have provided the basis of what we're seeing [in ticket sales]. We certainly wanted to make sure that when we built our new partnership with the players, the fans knew where we were going. - Ed Horne

The notion is providing more entertainment than ever before. The new rules will allow for more offense and for the stars to shine. - Ed Horne

We wanted the campaign to match the quality and drama of the 'My NHL' regular-season campaign, while featuring the skills and personality of the players. The 'My Stanley Cup' campaign conveys the dedication, intensity and sacrifice the players and fans share to claim Lord Stanley's Cup. - Ed Horne