John Gilbert Quotes
We aren't planning on 'coffee is good for you' in our advertising, but we felt it was important to level the playing field. 
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Planning | Good | Advertising | Felt | Important |
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Dunkin' Donuts saw great success after rolling out Turbo Ice coffee last summer. We found our young adult consumers really enjoyed a refreshing drink that also gave them a great pick-me-up. We noticed a growing demand for this concept to be combined with our hot coffee. Turbo Hot allows our customers to enjoy warming up with a hot cup of the Dunkin' Donuts coffee they love, and still get the fuel they now count on.
- John Gilbert
Providing value to our customers is important to us as a brand. Our Iced Coffee Program is an innovative way to provide this offer to value conscious consumers -- giving them the opportunity to have a great product for a great price and enjoy additional savings with some of the best resorts in the Northeast.
- John Gilbert