John Fleming Quotes

By creating a single source of responsibility for our marketing communications, we will ensure the consistency of our message to our customer. We want our customers to know that whatever their shopping needs, Wal-Mart provides products and services that are relevant to their lifestyle, at great value. Julie's experience will be instrumental in our efforts to showcase that message.

- John Fleming

Tags

Creating | Single | Source | Responsibility | Marketing |

comments powered by Disqus

Random

These are high-end items that consumers typically find at specialty stores and not necessarily at Wal-Mart... The idea is to take our base business and layer it with unexpected products. - John Fleming

This really appeals to a fashion-forward consumer. Our strategy is to become more relevant to customers who are already in the store across more categories. - John Fleming

As much as 85 percent of U.S. households go to Wal-Mart and we get 100 million visitors a week at the stores. Yet everyone who goes there buys consumables but not apparel or electronics, which are two huge categories... We want to complete the shopping experience for our loyal customers and as well as appeal to a different kind of customer. - John Fleming