Katie Bayne Quotes

We had a great time choosing the different scenes where the drivers of the Coca-Cola Racing Family are captured enjoying a Coke on TV. Everyone understands the importance of sponsor support to NASCAR. We know that racing fans will enjoy being 'in on the joke' and appreciate that we are helping raise money for good causes.

- Katie Bayne

Tags

Great | Time | Choosing | Scenes | Drivers |

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We're starting to get it right. We've found the voice of the brand again. We had to step away from ourselves and some of the mistakes we've made. - Katie Bayne