Tommy Kullberg Quotes

We just were not ready to handle the very demanding Japanese market, and the Japanese customer was not ready for IKEA, and to drive things home and put it together themselves. It was a failure, no doubt about it.

- Tommy Kullberg

Tags

Ready | Handle | Demanding | Market |

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We have enormous respect for the Japanese consumer. Usually she is very quality-oriented and has enormous expectations for service and attention. - Tommy Kullberg

We just were not ready to handle the very demanding Japanese market, and the Japanese customer was not ready for IKEA, and to drive things home and put it together themselves. It was a failure, no doubt about it. - Tommy Kullberg