Gary Zenkel Quotes

We know that Americans are consuming their media across different platforms. Although nothing will duplicate the shared experience of watching a big event like the Olympics on television, the reality is that people are on the go and at their desks. Our objective was to create deep and compelling and rich offerings of Olympic coverage on these mobile applications -- and I'm including the Internet with that.

- Gary Zenkel

Tags

Americans | Consuming | Media | Platforms | Duplicate |

comments powered by Disqus

Random

It's really difficult to predict what the future is going to bring. Right now the Olympics garners a premium in both rights fees and ad buys because it is able to attract and sustain an enormous TV audience. Until that audience and those advertising dollars are diverted to other [media] platforms, we will not in any way compromise the value of the exclusivity of TV. - Gary Zenkel

We found that the more content we make available, the more buzz we create. There's an audience for the consumption of media that's super-strong in front of the TV and also strong when people are not. We have to make sure our content is made available to people wherever they are. - Gary Zenkel

There's nothing bigger than a big home game for a home market. And during the Olympics we have 230 home markets for 17 days of big games. - Gary Zenkel