John Fithian Quotes
We strongly encourage (theater owners) to keep the ads limited in duration and make them entertaining in their own right. We hope there will be a migration toward fewer ads that don't replicate what's on television, because people can't stand that. 
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Strongly | Encourage | Theater | Owners | Limited |
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We've had several years of prototype equipment. What we haven't had is fully integrated systems. That's what needs to be tested to make sure files can flow correctly and the pieces all work together.
- John Fithian
