Joe Eberhardt Quotes

We're taking Jeep into a new direction to America's college campuses and urban areas, to people who may never have considered the Jeep brand.

- Joe Eberhardt

Tags

Jeep | Direction | College | Campuses | Urban |

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It's really not a message from us to them. It's listening to them to find out what they need. - Joe Eberhardt

We will not design a vehicle for old people specifically. - Joe Eberhardt

Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively to its core values. - Joe Eberhardt