Peter Lalonde Quotes

We're trying to mobilize much the same audience. But instead of getting people to go to the theater, we're telling them the film will be there if they go to church.

- Peter Lalonde

Tags

Mobilize | Audience | People | Theater | Telling |

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It's really our belief that if you take away some of the enormous films, a theatrical release often is a loss leader. That's not our strategy. - Peter Lalonde

It has been a battle. It's been just a fascinating ride for us. Enlightening. Everybody sees this marketplace, but there's a barrier to entry, which is a cultural barrier. - Peter Lalonde

We're trying to mobilize much the same audience. But instead of getting people to go to the theater, we're telling them the film will be there if they go to church. - Peter Lalonde