David Weil Quotes
What we're trying to do and focus on is really establish Walden as a Good Housekeeping Seal of Approval kind of brand. If they see that name on a film, it will be instant recognition and instant trust and the knowledge that the quality of the product will be of the sort that is beyond question. 
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Focus | Establish | Walden | Good | Housekeeping |
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(We had) the author of 'Holes,' Louis Sachar, go to the Staples Center and had 18,000 to 20,000 students go to Regal theaters throughout the country. He (presented) a writing seminar on what it's like to be a writer, what it's like to have your book made into a film.
- David Weil
