Marshal Cohen Quotes

When gas prices go up 5 cents a gallon, that's maybe an extra $10 a week out of consumers' pockets. But when they're going up 15 cents and more, it means $20 extra a week.

- Marshal Cohen

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Prices | Cents | Gallon | Extra | Week |

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Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics. - Marshal Cohen

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That campaign was all about the smaller guy competing with the big boys. That's what Sears tried to do (against discount department stores such as Target, Costco and Kohl's) and failed. - Marshal Cohen