Frank Luntz Quotes

When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians.

- Frank Luntz

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Started | Business | Democrats | Communicators | Sounded |

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Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart. - Frank Luntz

Look, this is about the real-life decisions of real-life Americans, who to vote for, what to buy, what to agree with, what to think, how to act. This is the way it is. - Frank Luntz

If I respond to you quietly, the viewer at home is going to have a different reaction than if I respond to you with emotion and with passion and I wave my arms around. Somebody like this is an intellectual; somebody like this is a freak. But that's how we make up our minds. - Frank Luntz