Chris Byrne Quotes

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.

- Chris Byrne

Tags

Ruth | Handler | Introduced | Barbie | 1959 |

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If you can demonstrate a good value to the consumer, he or she will buy it. But you look at the toys that have done well, and retailers are marking them down. They are leaving money on the table they needn't, because consumers are really willing to pay for things. - Chris Byrne

If it's a way of expanding toys into a year-long business, then electronics and furnishings make sense. - Chris Byrne

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