Chris Byrne Quotes

When Ruth Handler introduced Barbie in 1959, she didn't want any story attached to the doll whatsoever, because she wanted the girls to create it all out of their imaginations. Today, girls interact with story in a different way. They're used to watching television shows, they're used to having characters brought to life for them in dramatic ways.

- Chris Byrne

Tags

Ruth | Handler | Introduced | Barbie | 1959 |

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Toymakers are bringing back proven hits because it's less risky than betting on something new. - Chris Byrne

He's a guy who really fosters creativity and creative product development, which is exactly what is needed right now, ... By streamlining they'll be able to respond to the marketplace as it evolves. - Chris Byrne

Kids are very comfortable with technology and these toys reflect that. When the microwave and car talk to you it's perfectly reasonable that toys do. But it comes down to whether it's fun. All the chips in the world won't make a bad toy good. - Chris Byrne