Jonathan Ive Quotes

When something exceeds your ability to understand how it works, it sort of becomes magical.

- Jonathan Ive

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People's interest is in the product, not in its authorship. - Jonathan Ive

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard! - Jonathan Ive

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making. - Jonathan Ive