Bill Nussey Quotes
When things are going crazy, take time to get the team together and take a breather and laugh, and get everyone on the same page personally as well as professionally. 
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Crazy | Time | Team | Breather | Laugh |
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Certainly, after a customer indicates he doesn't want to receive any more emails from you, each additional message you send can leave a negative impression, harming your brand, your email delivery reputation and potentially get you in trouble with the law. You should never put obstacles between email recipients and an easy opt-out process. However, as long as you provide a clear and easy opt-out mechanism, you can still offer customers alternatives to leaving.
- Bill Nussey
Marketers hoping to maintain customer relationships should consider implementing a similar re-engagement component to their opt-out process. If you ask appropriately and remind recipients of the value of being on your list, you may find that enough customers will stay to make it well worth asking.
- Bill Nussey